The Importance of a Strong Social Media Presence

Social media has changed the dynamics of the business world and is a great tool to help graduates interact with employers directly. In the HR and recruitment sector, social media is an attractive opportunity to capitalise on. Not only do graduates enjoy interacting with friends and colleagues online, but they also benefit from job referrals, leads, employer recommendations and professional networks.

However, there is a criticism prevailing that social media may not always be the right way to hire. So what is the actual recruitment value in this day and age? Graduates must learn to use social media effectively and know how to be truly authentic online to enhance their reputation and display their talents and skills in the right way. It is also important for them to start the conversation because simply being present on social media is not enough; one must make a pro-active effort to get noticed.

Market Changing

At a global level, more and more businesses are now following a social recruiting model. The biggest challenge for business is to deliver at the right time and not take too long about it. Therefore, what matters the most online is what is getting audience to click, right here and right now. Knowing this helps employers achieve their recruitment objectives, because they do not need to spend time searching for their targeted audience, they can go straight to them.

So it is not just about posting jobs, but engaging with candidate on the right platforms and knowing where and how those candidates are interacting with the internet.


One organisation, HCL, recently conducted recruitment interviews on their social media platforms. This is a great innovation exercise that got rid of much of the arduous and lengthy process of hiring and also empowered their brand online. To reach potential candidates, they tweeted with the hashtag #coolestinterviewer. They shortlisted five different categories of knowledge to get to their chosen candidates. This was a real innovation in recruitment – trying to fill a vacancy in just 140 characters.


Social media recruitment works best  when the businesses follow a strategy. The same goes for graduates who are looking for jobs. It’s not about just applying for a job that has been posted on your Facebook timeline or Twitter. Employers should follow three ‘’Rs’’ when they engage in social media recruiting: relevance, repetition and reach. Graduates must also understand the mechanism behind this. Be relevant with the job description and details, have repetition in your job search by tracking jobs and following your favorite organisations and make sure you reach the right audiences via the right social media platform.

Caution! Facebook Users Must Not Damage their Careers

The world is connected through the internet and no business can survive without using it. Employers are normal people who may want to find out about an employee or job candidate through his/her social media profile.

In Germany, it is now banned to short-list candidates based on their social networking profiles. However, despite this law, it’s not impossible for employers to check profiles privately whenever they want.

So if you are a Facebook user and searching for a job, then you should be extra aware of what you are posting online. Here are few tips for you.


Commenting is an adventure in itself because you feel you are in the limelight all the time. So comments can easily get out of control, especially when you are having fun with your friend, discussing his/her new post or picture. Suppose you have posted 4 comments a day since you joined Facebook in 2007. Now you can imagine that you have been published in all kinds of different places over all those years. Make sure, you have presented yourself in as best a light as possible to retain other people’s respect.

Likes & Interests

If you have liked the page, ‘’I hate my boss’’ then either keep your interests and likes completely private or just do not add anybody from your organization as a friend. When you like something, it shows a lot about who you are a person. So make sure you do not like something offensive that will put a prospective employer off.

Profile Picture

Your profile must be inoffensive and modest. Your profile must not look too professional, but it should not be too crazy either.

Photo Albums

If you love posting photos after every party of you posing with beer kegs, then select the highest privacy levels possible. If your photos are based on bikini shots, muscle shots in the bathroom, or anything which is a red flag to a recruiter, then you will never get a positive response from an employer.

Photos of Me 

These are the photos in which your friends have tagged you. If you feel you have been depicted in a way which is damaging to your identity, remove the tag straight away.


Do not risk giving too many details about your religion or politics; this could be highly damanging. Don’t give hiring managers an easy way to eliminate you because of your opinions – feelings can run high on these matters.

Keep your private affairs private 

Go to your Facebook page.

  • Go to your profile
  • Click on ‘settings’ in the top right corner of your screen
  • Click on ‘privacy’ from the list of options on the right hand side
  • You will see plenty of options for setting your privacy.